Introducing Prima Font, the typeface that aims to aid learners in reading and writing. Developed on commission by the Wiener Bildungsserver, Prima’s regular and cursive styles were designed by Titus Nemeth (Wiener Schriften) and Martin Tiefenthaler from 2021 to 2023.
In Prima, unconnected and cursive letterforms are closely related so that learners already know strokes and proportions when they advance from one style to the other.
A central principle of Prima Font is to allow for variation. It offers multiple proven solutions, rather than a single prescriptive design, to guide pupils in the development of their own hand. The treatment of joints as separate elements allows for ergonomically sound connections between letters.
In Prima cursive not all connections are compulsory, for nobody who writes swiftly joins every letter. Yet, it offers exemplary connections as a model. The choice whether to use them or not remains with the writer.